A new Think! bike campaign has been launched with the aim of encouraging car drivers to see motorcyclists as individuals and not just faceless riders, the video which shows riders with large neon signs highlighting names and other information is being aired in the run up to the warmer weather when a large number of riders come out of winter hibernation (or storage). See below article for the full video...
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Motorcycle and site news
Thousands of bikers are now emerging from winter hibernation and to coincide with the start of the biking season proper, Somerset Road Safety is launching a local Think Bike, Think Biker publicity campaign. The four-week long “Professionals” campaign will feature actual motorcyclists from Somerset and highlight the work that they each do for the local community, including a fire-fighter, a nurse and a doctor.
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Motorcycle and site news
