The new Multistrada 1200 embarks on a nationwide tour this weekend as this incredible new Ducati goes on display at dealerships around Britain from January until March.
The unprecedented amount of interest, sales enquiries and sales orders has led to this tour being organized to reach as many people as possible.
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R&G Racing, the world’s number one manufacturer of motorcycle crash protection, has announced a full range of products for the new Ducati Multistrada 1200. The R&G Tail Tidy and range of bolt-on crash protection products cover the multi-purpose Italian machine from end-to-end without spoiling the distinctive styling.
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With the arrival of the new Multistrada 1200, Ducati will reach a significant milestone in the company’s engineering history by extending the periods between major services on the new model to an owner-friendly 24,000km (15,000 miles).
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Ducati UK will be showcasing two of the hottest new models at this year’s NEC motorcycle show.
The new and eagerly awaited Multistrada 1200 along with the acclaimed Hypermotard 796 will be making their UK debuts at the International Motorcycle Show in Birmingham from the 27th November to the 6th December.
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Ducati dealers across the UK will launch Ducati’s stunning 2010 Model range and present the newly arrived Multistrada 1200 during an Open Weekend on the 17th and 18thApril. The Open Weekend gives the Ducati dealer network the opportunity to proudly present the stunning Ducati range that includes a whole host of new additions to the Ducati model line-up. Many visitors to dealerships will no doubt be enticed by the new Multistrada 1200.
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The new Ducati Multistrada has already proved to be a remarkable success with sales for 2010 expected to exceed previous sales forecasts by more than 20%. Despite the Multistrada only being on the UK market for a few months, demand has often outstripped supply as bikers have flooded dealers with orders for this unique motorcycle. Ducati UK has worked closely with the factory to make sure that dealers receive bike allocations on time.
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The new Multistrada 1200 continues on its tour of Ducati dealerships drawing crowds wherever it goes. The pre-production Multistrada 1200 Touring version was recently on display at the London Motorcycle Show where the bike was mobbed by motorcyclists eager to see the bike that has captured the imagination of many due its ground breaking design and technical features.
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Ducati unveils the Multistrada 1200 S Pikes Peak Special Edition in celebration of Greg Tracy’s famous victory in the 2010 Pikes Peak International Hill Climb race in Colorado. The Special Edition underlines the race-bred heritage that exists deep inside every Ducati and follows a massive first year success for the award-winning Multistrada 1200, which set a new industry benchmark in motorcycle technology with the four-bikes-in-one concept.
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The first trip, ‘The Multistrada getaway to Bologna’ will provide eight guests with the opportunity to experience riding across France and Italy on a five day trip to Bologna. The trip is exclusively for Ducati Multistrada owners, however for non-Multistrada owners there will be a limited number of these bikes to hire for those wanting the ultimate test ride experience on the ultimate touring motorcycle. The journey will start with breakfast at the prestigious British Racing Drivers Club, Silverstone and finish at the Ducati factory in Bologna for a tour and lunch. The route includes the stunning Route Napoleon and finishes with the famous Futa Pass.
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It is for the second successive year that the game-changing Ducati Multistrada 1200 S Sport has won the “Best Open Streetbike” award, underlining the incredible success of the innovative 4-bikes-in-1 concept that has made it Ducati’s top-selling model world-wide. Recognising the motorcycle’s design, Cycle World wrote: “For the second year running, Ducati’s Multistrada 1200 S Sport has proven that its do-anything design, awesome on and off-road performance and category-leading features deserve recognition… Its tall adventure-bike stature puts its pilot in a comfortable and commanding seating position.
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