Sales were spread evenly across the product range with Monster, Superbike, Multistrada and Diavel sharing equal slices of the cake. Traditionally Superbikes accounted for 50% of Ducati UK’s overall sales, however, with the shrinking of the Superbike market, Ducati has reacted to market changes and evolved the range with award winning product such as the Multistrada and Diavel (MCN bike of the year 2011).

It is not only Motorcycle sales that have contributed to the success, Ducati UK also recorded best ever revenues for Apparel and Accessories which contributed to the company’s highest ever turnover. Ducati has not only led the way through sales and product innovation, but also by offering customers a unique experience through events and test ride experiences.

2011 was a busy year for the company with a number of significant events taking place, most notably the move to new purpose built headquarters at Silverstone, the introduction of the 848 Challenge to the British Superbike Championship and the hugely successful ‘Ducati Days’ track event at Silverstone which saw the first public use of the new Silverstone Wing.

For 2012 Ducati UK looks set to continue in this vein with strong New Year sales and the highly anticipated 1199 Paniagle which has already been voted as ‘the most awaited bike of 2012.’ UK dealers are reporting strong interest in the 1199 Panigale with many dealers already asking for an increase in allocation of product to cope with this unprecedented demand.

Tim Maccabee, Ducati UK MD commented “These results reflect not only the hard work of the Ducati UK team, but also the fantastic product and support from our colleagues in Bologna. Delivering the result in the UK would be impossible without our first class dealer network and of course and a big thank is due to every Ducati fan and customer in the UK”