Whatever the story, if it’s unexpected or even just a little bit daft, Honda wants to hear it. The person judged as using their Honda in the most extraordinary way will have their story turned into a short film for broadcast on Channel 4 and More 4 as part of Honda’s documentary sponsorship. The first film starring Philippa Wills, an Alpaca breeder and Honda ATV owner from Oxfordshire is now live on www.honda.co.uk/stories and in the Channel 4 documentary bumpers, which sit between the Channel 4 programme and the advert breaks.

Martin Moll, Head of Marketing at Honda (UK) commented; “We are really excited about this competition and giving someone the opportunity to star in their own short film and tell their Honda story. It’s been fascinating finding out what our customers get up to with their Hondas and we’re really looking forward to hearing more extraordinary stories. No matter how off the wall or unexpected – we want to hear it.” Budding stars can tell their story and enter the competition on the new website www.honda.co.uk/stories, where a regular gallery of entries will be posted to inspire other entrants. The competition is open now and closes at the end of September 2011.*