Saturday, 27 February 2010 13:39

Think! Campaign highlights individuals

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Thats Nick and Helen, they met online Thats Nick and Helen, they met online Think! Bike
A new Think! bike campaign has been launched with the aim of encouraging car drivers to see motorcyclists as individuals and not just faceless riders, the video which shows riders with large neon signs highlighting names and other information is being aired in the run up to the warmer weather when a large number of riders come out of winter hibernation (or storage).  See below article for the full video...
Moving away from the shock tactics we have seen in recent years this is a light hearted way to try and connect with other road users and we congratulate the Think! Bike folks for finding a new way to continue to highlight motorcyclists.
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Leigh Godson

Technical Editor and Lead Product Reviewer for Bikechatter, is responsible for the team of rabid Bikechatter.net reviewers and partial to the odd product test himself.

Leigh rides a 2005 ZX-10R while his (poor old) aching body will still allow and puts in a decent amount of road miles each year - if only he could get more track miles though!

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