For Dainese, safety is a broad concept, with the right balance between protection and comfort. Protection means the use of adequate accessories and safety devices, but this would be insufficient to guarantee optimum conditions for the rider without the choice of comfortable clothing. The use of ergonomic, thermal and waterproof clothing offers a precious contribution towards achieving a high level of safety. In fact, comfort is an important factor, which enables the motorcyclist not to become distracted, but to concentrate on riding, on the road ahead and on possible unexpected events.

This initiative is also included in the project to promote safety endorsed by Dainese for some years now: its mission of "head-to-toe protection" must start from spreading a culture of protection among all motorcyclists. From those who race, to motorcycle tourists, to those who ride scooters in urban traffic: each one needs a system of optimal protections and must be aware of the most suitable gear for motorbike riding.

For more information on the promotion and to view the list of stores participating in the initiative, visit www.dainese.com